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MBA Marketing

College of Arts and Social Sciences, University of Aberdeen

The Aberdeen University MBA is a one year full-time management programme which covers all the main disciplines of business management and allows students, if they wish, the opportunity to specialise their MBA degree in the field of either Marketing, Human Resource Management or Strategy. MBA students are able to take leading edge modules during our intensive summer school, which is run by visiting international scholars from around the world, as well as our own expert staff at the University of Aberdeen Business School. In drawing upon the international expertise of research-active staff, the programme promotes the development of cross-disciplinary knowledge in preparing students for effective management careers in both the private and public sectors. Students on our MBA programmes gain automatic membership of the Chartered Management Institute (CMI). As a member you will gain continuing advantage from unlimited free access to the Management Information Centre, Europe's most comprehensive management resource. You also have the opportunity to benefit from local branch activities, networking opportunities and participation in online discussion groups.

For further information, please contact:

Nicki Duncan
Co-ordinator Graduate Programmes Tel: +44 (0)1224 273235Email: Web:

The programme is based on core and elective modules.
First Semester
Business Strategy & Organisation - Drawing mainly on microeconomics theories and applications in order to introduce students to theories, concepts and techniques of analysis that are close to many typical business situations.
Accounting & Finance For Managers - Provides an understanding of accounting information and financial reporting and introduces key aspects of financial analysis and enable students to undertake: interpretation of accounts; ratio analysis and user-group specific tools, e.g. Z scores and credit ratings; accounting information and the stock market; forecasting and valuation.
Operations Management - Introducing the core concepts in the management of operations producing products and services. These include the management of capacity and inventory, production planning and control, project management and the management and improvement of quality.
Business Economics - This module equips students with the basic knowledge of business economics and examines the ways in which economic theory may be applied to solve real business problems, focussing no aspects of economics vital to a student of business. We aim for the stduents to be comfortable with the tools of economic analysis as applied to the international, economic and business environments in which modern day businesses and policy makers have to operate.
Second Semester
Strategic Marketing - Marketing management and strategic planning. Marketing in a range of organisational settings, including consumer, industrial, service and voluntary sectors. Systems perspective on key marketing techniques. Relationship between marketing and other management functions in modern organisations.
Managing People At Work - Management of people as a key element for organisational success. People as the most complex of all organisational resources to manage. Theoretical and practical issues of people management in the contemporary competitive economic environment.
Research and Professional Conduct in Business - The students are given a background into the ethical dilemmas that can face business both in their research and professional conduct. This background is expanded by focussing on issues involving learning organisations, the knowledge society, knowledge management, managers as researchers, research design and methods.
Leadership & Decision Making - This course will allow students to investigate the underlying theories which underpin the popular views about Leadership. It will examine the trait and situational theories, among others, so that students begin to recognise the basic assumptions which are used by writers in professional journals and quality broad sheets alike. It will allow students to practice some of the skills required in effective leadership in both communication and team working and in its tutorial programme will introduce the elements of decision making and game theory.
Summer School
Students are required to undertake three elective modules and go on to complete the Critical Studies Paper in the area of Marketing. There are 10 - 20 electives run each year, examples of which are:
People & Change / Essential Human Resource Practices / Strategy Implementation / International Business / Marketing of Services / International Marketing / E-Business / Industrial Marketing / Marketing Communication
The Critical Studies paper allows students to bring together many of the skills developed in other areas of the programme and to explore a topic of interest relating to Marketing, in some depth.

Most modules are assessed by examination and coursework. The Critical Studies paper is 100% coursework assessed.

The programme is delivered via a mixture of lectures, seminars and small group tutorials. Students will also be invited to participate in an Executive Practitioner sessions - a series of visiting speakers and personal development activities.

The minimum requirement is a good first degree (equivalent to a British second-class Honours degree) or above in any discipline. The Director of Graduate Programmes will consider applicants with non-standard qualifications, particularly those with considerable practitioner experience. Evidence of English language proficiency is also required.
The following qualifications are acceptable as providing evidence of proficiency for Graduate programmes in Business. Tests should be taken within two years of applying to the University of Aberdeen for entry:
Either IELTS or TOEFL qualifications are acceptable. IELTS Band 7.0 or above and 6 in the writing component. TOEFL 600 or above or the computer-based TOEFL score 250 or above and5.0 in the TWE. TOEFL ibt score must be 100, plus 20- 24 in the TWE.
Applicants who do not meet the above standard, may be offered entry on the condition that they undertake the 13 month programme including a four week Business Skills & Communication Course run by the Language Centre at the University of Aberdeen.
Please note, students who accept an offer of a place will be asked to pay a deposit (approximately 10% of the total programme fee) to secure their place. This deposit is later deducted from the tuition fees payable at registration. See for further details.

Aberdeen is Scotland's third most populous city, one of Scotland's 32 local government council areas and the United Kingdom's 37th most populous built-up area, with an official population estimate of 220,420.

Overview of Aberdeen

Area: 71.81 sq miles (186 kmĀ²)
Population: 212,125 (2001)
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, Great Britain, or simply Britain, is a sovereign state located off the north-western coast of continental Europe.

Overview of United Kingdom

Capital: London
Currencies: GBP
Population: 63,181,775
Dialing Code: 44
Degree Level: Masters
Tuition Fee: € 12,991 / Year (EEA) , € 12,991 / Year (Non-EEA)
Duration:1 Year
Delivery Mode:On Campus
Study Nature:Full-time
Disciplines: Business Administration
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