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MBA Marketing, MBus

Business, Cork Institute of Technology

The overall aim of this programme is to facilitate the further personal and intellectual development of students, encompassing the skills of analysis, interpretation and synthesis within their chosen field of knowledge. Participants will be required to adopt innovative and creative approaches to business related issues and analyse critically business and management problems in a national, international and global context.

Course Structure Part Time:

No. of semesters: 4
No. of weeks per semester: 15
No. of timetable hours per week: 9
Which days: Wednesday and Friday


Presentation of course consists of lectures, tutorials, case studies, visiting lectures, etc.

Timetable Hours: Semester 1 Wednesday & Friday
Semester 2 Friday only
Semester 3 Wednesday and Friday
Semester 4 Research Dissertation
Time: Wed 6.30pm - 9.30pm | Fri 3.00pm - 6pm and 6.30pm - 9.30pm

The Departments offer four streams for the Master of Business course viz:

* Marketing Part Time
* Accounting Part Time
* Information Systems Part Time
* Innovation & Enterprise Part Time

Full-time course duration:
Part Time: 2 Years Part-time (4 semesters - Sept to Sept)

Department (s): School of Business: Continuing Education, Accounting & Information Systems, Management & Marketing

Location: Tourism & Hospitality Building on CIT Bishopstown Campus and Main Campus CIT

Professional Accreditation: CIT & HETAC

ECTS Credits: 90

Semester Schedules
Semester 1
Mandatory Module Title

* International Corp. Strategy

* Information Systems Frameworks

* Research Methods

Semester 2
Mandatory Module Title

* Applied Corporate Strategy

* Services Marketing Mgmt

Semester 3
Group Elective 1 Module Title

* Information Systems Dev.

* Data Communications & Networks

* Enterprise Database Management

Group Elective 2 Module Title

* Innovation & Creativity

* New Venture Mgmt & Growth

* Enterprise Finance & Law

Group Elective 3 Module Title

* Strategic Mgmt Accounting

* Corporate Governance

* Financial Acct. & Reporting

Group Elective 4 Module Title

* Strategic Marketing Mgmt

* Contemporary Issues in Mkt.

* Applied Mkt. Communications

Semester 4
Mandatory Module Title

* Research Dissertation

Applicants who have a minimum of an Honours Bachelor of Business or cognate degree (Level 8) or cognate discipline (H2.2) or an approved equivalent qualification are eligible to apply for entry to the programme.

Cork is a city in Ireland. It is located in the South-West Region and in the province of Munster. With a population of 119,230, it is the second largest city in the state and the third most populous on the island of Ireland.

Overview of Cork

Area: 14.4 sq miles (37.3 kmĀ²)
Population: 119,230 (2011)
Ireland, also known as the Republic of Ireland, is a sovereign state in Europe occupying about five-sixths of the island of Ireland. The capital is Dublin, located in the eastern part of the island.

Overview of Ireland

Capital: Dublin
Currencies: Euro
Population: 4.589 million (2012)
Dialing Code: 353
Degree Level: Masters
Tuition Fee: € 2,950 / Year (EEA) , € 2,950 / Year (Non-EEA)
Duration:2 Years
Start Date:September  2019
Delivery Mode:On Campus
Study Nature:Part-time
Website:Official WebsiteExternal Icon
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